The red scoreboard clock inexorably counts down second after second, relentlessly eliminating moments of possible success.1997 McFarlane Kiss Action Figure Album Paul Stanley Collectible MT
There goes another one.
And another one.
With dogged determination, the young player takes the pass and makes another drive to the basket, hoping this will be the time that he lands the shot.1997 SLU Classic Doubles Barry Sanders Walter Payton THE shot. With just breaths left in the game, and victory just inches away, he jukes around the last defender, dribbles one final time, and launches the leather sphere of success into the air.
Will the shot land, transforming the gasp-filled arena into a mass of cheers? Or will it hit the rim and bounce defeatedly down to the court…1997 Toybiz Spiderman Deluxe Edition Kraven 10 Tall Fully Poseable SUPER RARE
There are so many poignant parallels and magical metaphors that marketers like us can draw from a story like that. 1997 WWF Legends Series 1 Andrea The Giant Collectable Includes Biography Card.A moment that might have been drawn as much from an NBA game as a youth league pick-up game. Or for that matter, from any sport at all.
Yet what matters most to us is an element that’s not even mentioned explicitly, it’s only implied for those who understand the game.1998 GI Joe Classic Collection Hollywood Heroes 12 Bob Hope Action Figure New
…the young player takes the pass…
Did you miss it? It’s subtle… Who did this determined player catch a pass from?1998 Lanard The Corps 3-J-422 Six Wheel ATV... RARE HTF
1998 Starting Lineup Football 12 Fully Poseable Figure Set John Elway Jerry Rice A teammate.
Basketball is a team sport.1999 99 DC Hasbro JLA Justice League Super Heroes collection 3 Joker Superman And like every other team sport, getting to the end of a game where one final score to beat the buzzer can potentially win the match requires an entire game full of team work and support.
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Taking the shot when you have an opportunity to do so is incredibly important, both in sports and in business.1999 NISP Voltron The Third Dimension Hunk Lion Force Action Figures HUNK PIDGE But there’s no way you can be in position to take that shot if you aren’t surrounded by a team that’s helping you to get to that point.
1999 WCW Smash n Slam Figures - Kevin Nash Hulk Hogan Lex Luger DDP Macho Man That’s the entire idea behind 360 Marketing Squad.